If you're talking about the plug n' play one-size-fits-all chips like Jet or Hypertech, don't bother. Other than being able to run a little faster because your wallet weighs less, they don't do anything. Custom tunes from shops like Harris Performance, Wait4Me, Westers Garage, and Gearhead efi can burn chips that actually do something, but remember these engines came with only 190 or 210 hp so it's not exactly going to pin you back in your seat.
There are some things you can do yourself before getting into the ecm.
A complete tuneup. It's amazing how well these trucks run with new ignition parts.
Exhaust. The stock system is pretty restrictive. Headers or shortys with 3" pipe all the way back.
Check your diff. Some of these trucks came with some pretty tall gears and a swap to a 3.73 or 4.10 ratio can really wake them up.
Google "ultimate tbi mods". Some diy work on the tbi for those willing to invest some time. I'm not a fan of thinning the throttle shafts but others think it is. Also look into the salad bowl mod for the intake.
Get a fuel gauge. The tbi's like to see 13 psi and there's a lot of fluctuation with the stock fuel pumps, some as low as 9 psi from the factory. An adjustable fpr is well worth the money if you're not seeing 12-13 psi at the throttle body.
If you do all that and you're still not happy, you'll have to consider engine work. The heads, cam, and compression ratio for tbi just don't make big power in stock form.